„Don Miguel Ruiz`s book is a roadmap for education and freedom.“ – Deepak Chopra, Author, The Seven Spiritual Laws of Success“An inspiring book with many great lessons. . – Wayne Dyer, author, True Magic“In the tradition of Castaneda, Ruiz distills the essential wisdom of Toltec and expresses with clarity and infleachability what it means for men and women to live as peaceful warriors in the modern world. Dan Millman Author, Way of the Peaceful Warrior The Companys Principal Business is the sale of commercial books (usually, with the exception of textbooks and specialized religious titles), paperbacks on the mass market (such as mystery, romance, science fiction and other popular fiction), children`s books, business books and magazines. Together, these account for all sales of the company`s bookstores. In fiscal 2001, the company`s share of the consumer book market was approximately 16 per cent. Bestsellers account for only 3% of Barnes and Noble Store`s sales. The company has focused much of its information resources on strategic positioning and implementation of support systems for subsidiaries, merchandising and finance. BookMaster, the bookstore accounting system, incorporates point-of-sale functions that use a procurement system based on proprietary data warehouses. BookMaster improves real-time communication and access to the network of businesses in bookstores, distribution centres and wholesalers. In addition, the introduction of just-in-time reconstruction has allowed for faster filling of books for all Ashley Rao of the Tragedy Assistance Program for Survivors who wrote: „Regardless of where we will end up in the spiritual spectrum – from skeptics to believers and beyond religious beliefs – the application of Ruiz`s principles offers opportunities for transformation on our journey through mourning.“  Rachel Thompson of the HuffPost says the book „is a very useful book that can be put into practice in everyday practice by dealing with criticism of all kinds.“ This book, first published in 1997, has been sold more than 8.2 million times in the United States  and has been translated into 46 languages worldwide.  The book gained popularity after being supported by Oprah Winfrey in 2001 on the Oprah Winfrey Show and in 2013 in the television series Super Soul Sunday.  This book has also been on the New York Times bestseller list for more than a decade.
 Store design and atmosphere. Many bookstores in Barnes and Noble create a comfortable atmosphere with plenty of public space; a café offering, among other things, sandwiches and baked goods; and public toilets. Coffee shops, for which Starbucks Corporation is the sole supplier of coffee products, promote the image of bookstores as a community meeting place. In addition, the company continues to develop and develop new product lines such as gift, gaming, music, video, DVD and children services to satisfy customers who are changing taste and needs. These offers and services have helped to make many neighborhood commercial institutions. Discounted. Barnes and Noble bookstores are pursuing an aggressive discount pricing strategy nationwide. Current prices are 30 percent off recommended selling prices for hardcover bestsellers, 30 percent off paperback bestsellers and 20 percent off selected feature titles in departments such as children`s books and computer books.